"I've tried TV before and it didn't work"
Have you tried to advertise your business on TV before and failed? Guess what, you are not alone. "I've tried TV before and it didn't work" is feedback I gather from clients every now and then, and it doesn't surprise me.
I am a fan of analogies, so think about this: you drive your car almost every day. It runs well, gets you from point A to point B, and you're able to use this vehicle to get you to your exact desired destination.
Today however, you have to drive an 18 wheeler. Now you have to navigate to your desired destination in a much larger, stronger vehicle. If you have little to no experience this can be challenging or seem impossible. You can give it a shot on your own, but it's best to seek guidance from someone who has driven a vehicle that size before.
Now think about this as it happens during the transition from smaller vehicles of marketing, to television marketing. Television allows you to reach mass audiences within a single ad spot and watching TV is the nation's most common leisure activity. It is a powerhouse for connecting brands with consumers, but it cannot be mastered over night. So if you have tried TV before and it didn't work, it's not your fault. There are hundreds of ways to do television marketing wrong, and only a handful of ways to do it right.
There is not doubt that TV can reach and influence your desired audience, but the media landscape continues to change and today is more competitive than ever. Partnering with experienced TV marketers is key. Your business cannot afford to ignore the reach of TV so you have to understand how to utilize it.
A successful TV campaign begins with a clear concise creative message along with an understanding of your marketing goals. Start with defining the right customer, then reach them at the right time, with the right message. The success lies within the details, the data, and the experience.
So my suggestion is to partner with an ally who knows TV. This is where my team and I come in. At Cox Media Group we have over 100 years of experience successfully connecting our clients to their target customer through our stations and are here to guide them every step of the way. We spend countless hours gathering research and data, brainstorming, and monitoring the success of our clients advertisements.
We take our passion for growth and dedication for success, and align that with measurable, reliable, desired business results.
If you have tried TV before and it didn't work the good news is, my team and I are here to help. I encourage you to contact me to learn more about working with my team to grow your business. We got your back!
- Your Marketing Ally