It's time to ditch the dusty approaches to social media marketing and tap into your imagination! Paid Social Media is hands down one of the best ways to reach your target audience. Not only does it provide you with enhanced targeting capabilities, it also allows you to connect with your customers on a personal level. You can get creative and have fun, all while driving sales, strengthening your brand, and acquiring fans. However, you will be competing toe to toe with your biggest competitors so you've got to stand out!
Know your target audience
Use research to write messaging your audience is most interested in
Write exciting and engaging content to capture their attention, but keep it short, simple, and clear by avoiding unnecessary words and sentences.
Be compassionate, authentic, and sincere!
Utilize Video
The amount of time users spend watching videos on social media is astronomical and will continue to grow. Now is the best time to flock to this space and captivate your audience with sight, sound and motion.
Used Closed Captions! In public places your videos are often seen without audio. It is important not to waste an view.
Keep them short and sweet. The average users attention span is less than 3 seconds.
Hop on Trends
Go ahead! Hop onto that band wagon train fast. Find upcoming trends and fit them into your brand.
Don't be afraid to step out of the box. Social Media is a space for entertainment!
Balance professionalism with authenticity. Your clients are people, just like you.
Maintain a consistent brand look
Ensure every post is uniform to your brands unique style. Set color and font preferences
Use a tone that suits your brand
Partner with a Creative Marketing Expert
A strong marketing partner is innovative, imaginative, and forward thinking. These qualities drive creativity which in turn, pushes your brand through the clutter and into the spot light.
All partnerships need collaboration! Share out of the box ideas and let your passion run wild. You know your business best, so how can we make it fun together?
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